Efecto Ingenio

El Ingenio is a non-profit organization located in Chiapas, Mexico. Its goal is to benefit children with workshops and educational resources to improve their communities. To celebrate its 10th anniversary, an event called “Ingenuity Effect” was organized by its founders. The project was challenging as it required the rapid development of a graphic system suitable for all event applications. Additionally, the graphic strategy had to consider a limited production budget.

The result was a playful graphic expression aimed at a young audience. A reduced number of colors allowed for a cohesive and recognizable identity for the entire event.