Kadiadent

Kadiadent is a specialized dental clinic led by Karen Pastén and Diana Rangel. The project involved developing a brand identity that included naming and logotype design as part of their requirements. The core of this project was to maintain the founders' unique voice while generating a clear and effective message for the public.

The archetype of a mule, often used in dental services, was reviewed in detail for this project. The result was transforming this icon into a monogram that represents their personal identity. Alongside the mark, a set of icons was created to provide a cohesive graphic expression and convey warmth in the clinic’s visual identity.