Tetelco Rural House

Tetelco Rural House is an agricultural and livestock-specialized family-owned store. The project involved rebranding the store, as the owners wanted to bring a new and fresh image to the business while honoring its long heritage. The main idea was to retain some of the core principles of the three-generation brand’s values while adding new layers of significance.

Some elements were preserved, such as the maize symbol in the original brand mark. However, the project also introduced a fresh voice, evident in the typefaces and graphic elements that shape the brand. This balance between the inherited and contemporary vision was achieved after a thorough review with the owners to align with the brand’s intended tone.