Sown Narratives

“Food design postulates new ways of relating with food”

—Martí Guixé, 2010

Sown Narratives is a research project that explores the intersection between alternative food and editorial design. To investigate this space, it proposes generating a body of editorial outcomes that embody a series of different food narratives found in Vancouver and Mexico City. The project is grounded in the necessity of seeking alternative narratives related to food that contrast with the current conventional food industry—an industry driven by efficiency and profit.

From this perspective, it positions editorial design practice as a critical mechanism to empower voices that advocate for other possible ways to relate to food. This is based on the premise that awareness of overlooked food systems is necessary to confront the negative impacts of a food system that is harming our lands, bodies, and cultures.

Sown Narratives explores these ideas from a practice-based approach centered on reflective practice. The project focuses on a body of editorial work related to typography, photography, and illustration. Through these explorations, it inquires how to echo alternative food narratives within the creative practice of editorial design, asserting that the form of these accounts also creates meaning.