Adwow
- Brand Strategy
- Art Direction
- Graphic System Strategy
- UX/UI
- Clients: Ryan Mulqueen, Shom Sen
- Collaboration: Shumka Centre
- Support: Colby May
- Part of the program Design for Startups
- Work in progress
- 2023
Adwow is a new generation of marketing agency that brings powerful tools to small businesses. Adwow offers the possibility of developing ad campaigns at a fraction of the cost of what large companies spend. By integrating new AI technologies, this digital app provides powerful marketing resources essential for creating successful product and brand campaigns.
As Adwow is currently in its first stage, our goal was to establish a solid foundation in terms of graphic strategies and UX/UI design. The project focused on two main objectives: creating a look and feel that allows for the organic growth of digital interfaces and web applications, and managing the project with respect to UX/UI requirements. This included the development of sitemaps, wireframes, and addressing potential issues to consider during product development.