Mestizo Architecture

Mestizo is a young architecture office in Mexico City. Its approach is based on its close relationship with each project. Additionally, due to its great expertise in construction, Mestizo offers guidance throughout the building process. For this project, we were asked to create new branding that reflects their qualities.

In their personal view, the name “Mestizo” embodies the office’s approach: they believe that the mixture of tradition and new technology drives their architectural practice. The new logotype captures this idea, balancing a rational appearance with some unexpected gestures. Exaggerated ink traps in some letters add a human and traditional touch to a precise graphic system.