Signar is the first typeface designed by Muga. Its approach is based on a practical yet curious vision. The initial idea for Signar stem from an exploration of typefaces used in signage, particularly in Mexico City. However, instead of conducting an exhaustive, historical, or folkloric analysis, it employs an empirical strategy to bring a contemporary voice.
The result is a versatile and legible sans-serif that merges grotesk features with simplified geometric shapes. Signar comes with a set of OpenType features that allow it to adapt to various environments and needs. It also covers a wide range of languages, with a special emphasis on the Latin American context, including characters like saltillo, which is used in languages like Zapotec or Guaraní.
Type something here.
Mexico City's street signage is a visual language of its own, blending functionality with cultural identity. From the bold, blocky letters of highway signs to the elegant curves of historic neighborhood markers, the city's typographic choices reflect its dynamic character. The use of sans-serif typefaces, often inspired by mid-century modern aesthetics, ensures legibility amid the bustling urban landscape. Vibrant colors and clean geometries further enhance visibility while echoing the vibrancy of the city's culture. This intricate interplay of design elements transforms wayfinding into an extension of Mexico City's rich narrative. The evolution of Mexico City’s signage has been influenced by its history and the needs of its diverse population. In older neighborhoods, hand-painted street names and artisanal lettering are still visible, showcasing a tradition of craftsmanship. Meanwhile, modern districts feature standardized signs with clean lines and universal symbols, designed to accommodate the city’s international visitors. These signs often incorporate subtle nods to Mexican design heritage, such as geometric patterns or indigenous motifs, creating a unique blend of past and present. Together, these elements contribute to a cohesive yet multifaceted urban visual identity. A contemporary approach to signage typefaces.
The alternative combination of the characters ‘i’ and ‘l’ maintains clear recognition of both letters
The saltillo was included to support various languages, such as Zapotec and Guaraní
